best used by…

copyright cwmartin 2011

i was
talking to aunt bea
about my retirement date
she said
you mean
your expiration date
don’t you
i said
no ma’am
expiration date
is when
a product
that has been
marketed
and/or
used
by a corporation
outlives
its perceived
date of usefulness
she smiled
i said
yes ma’am
that’s what
i’m
talking about

dreams can come true…

copyright cwmartin 2011

carefully
crafted
commercials
commemorate
hypothetical
anniversaries
with that
special
fantasized
figure
filling
lonely
loveless
lives
yours
and
anyone else’s
for the taking
if
you’d
only
buy
their
product

special offer…


dear sir

or madame
we are pleased
to extend to you
a special offer
made once each year
in world cities
generally
associated
with some
local holiday or custom
it is totally free
and has no associated
shipping cost
yes
it’s
totally free
and
designed just for you
we’re sending you
a free sample of faith
to begin the new year
although it’s free
it is in limited supply
try it out
over the next thirty days
those who’ve tried our product
report
days without fear
reduced stress
feeling their best
decreased depression
a sense of being able
to change the world
even if in
only small ways
order now
and we’ll throw in
a free sample of hope
all at no cost to you
please note
the product
may be
habit forming